Leo - Hero Title Vendor
Leo is located outside of The Heroes Guild at Lookout Point. He sells Hero Titles, which as you become more renown; other NPCs will address you as. Depending on the title you chose, and your Alignment, the NPCs may greet you warmly, or sneer and jeer at you. They may also add subtitles such as "the brave" or "the just" to the end of the title (also depending on your alignment).